Inter Miami bet that Lionel Messi would transform its flamingo logo into a globally recognised brand. But the backlash over the Argentine World Cup winner’s failure to play in a Hong Kong friendly match has shown the perils of pinning commercial dreams largely on one superstar.
邁阿密國際(Inter Miami)押注萊昂內爾?梅西(Lionel Messi)將其火烈鳥標志變成一個全球知名品牌。但是，對這位阿根廷世界杯冠軍未能在香港友誼賽出場的鋪天蓋地的抨擊，顯示出將商業(yè)夢想主要寄托在一位超級巨星身上的風險。
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