Mark Zuckerberg was once forced to confirm he was “not a lizard” during a live online Q&A session. It marked neither the first nor the last time people had suggested that the pallid Facebook founder with a slightly robotic manner was some kind of alien. You’ve got to love the internet.

These days, though, the Meta chief is sporting a whole new aesthetic: less lizard-man, more standard-issue billionaire tech bro. Gone are the modest grey T-shirts, fitted tightly over a slender frame; in their place, oversized Ts worn over a bulked-up body, topped off with a gold chain and $900,000 watch. The Julius Caesar haircut has also been replaced by a relaxed, Californian-casual curly mop, and Zuckerberg’s skin has gone from deathly pale to verging on “tan” (Americans insist that’s an adjective).

I might even suggest that if you were standing in the same room as Zuck, you would notice he was wearing a new scent — a rather musk-y one, perhaps. Along with his new look come some new opinions, and they seem to have been strongly influenced by a certain fellow west coast billionaire.