(noun) portmanteau of traditional wife, a homemaker who delights in domesticity, child rearing and submitting to a breadwinner husband

This year, “tradwife” entered the Cambridge Dictionary, driven by the popularity of US social media influencers like Hannah Neeleman. The former dancer’s Ballerina Farm Instagram account has over 10mn followers, documenting her life in rural Utah with her eight homeschooled children and husband. With her long blonde hair and sourdough bread, the Mormon has become the poster child for eschewing modernity (if one ignores the fact that her spouse is the scion of the former CEO of low-budget airline JetBlue).

The tradwife has been amplified by some in the Maga movement, positioned as a nostalgic return to a time when women had babies and men ruled the roost. JD Vance has pushed the “right of every American to live a good life in the country they call their own, to raise a family and dignity on a single middle-class job.” He was ridiculed last year for posting a Norman Rockwell picture of a Thanksgiving dinner with Donald Trump as the patriarch and himself in a dress, as a tradwife.