A few years ago Jan Tallis, chief executive of the charity School-Home Support, knew little about strategy or marketing. Now she is something of an expert. "Don't forget to put the hyphen in 'School-Home Support'," she cheerfully instructs. "It's all about branding."
幾年前，慈善團體School-Home Support的首席執行官簡?塔利斯(Jan Tallis)對戰略和營銷還一竅不通。如今，她已經有幾分專家的樣子了。“別忘了‘School-Home Support'中間要加連字符，”她愉快地叮囑道，“這可關系到品牌。”
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