When Apple launched its first iPhone in 2007, eager US consumers had to pay up to $599 for the privilege.
Two years on, and even the cheapest iPhone, a 3G model with 8gb of memory, sells for $99 – which would only be considered cheap if you compare it with other smartphones such as Research In Motion's popular BlackBerry.
Smartphones have until now been positioned as a premium product within the handset market. And such has been the demand for BlackBerrys and iPhones that, even in the global economic downturn, smartphone sales remained one of the few bright spots within the handset market.
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