It might seem like commercial madness for one of the world's best-known consumer brands willingly to risk ejection from the most populous country.
Yet Google's decision to confront Chinese authorities over censorship reflects a realistic view about its limited business prospects in the country in the short term, and could actually have spin-off benefits elsewhere in the world, according to analysts and other observers.
The longer-term consequences for its business could, however, be less palatable.
您已閱讀12%（501字），剩余88%（3682字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。