When Xu Zhiming opened his online bookstore in China last June, his business idea was all about speed.
Kuaishubao, which loosely translates as “speedy bookbag”, competes with Dangdang, China’s leading internet bookseller, and Amazon, the world’s biggest online retailer, with a promise to deliver books to homes and offices in selected cities within an hour of ordering.
But Mr Xu was forced to be speedier than planned due to China’s love affair with social media – particularly microblogs, the Twitter-like platforms for short instant online messages.
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