Nissan plans to offer a lower-priced version of its Leaf to help spark sales of the electric car, which is selling well below the company’s earlier forecasts.
The move comes against a broader backdrop of disappointing early sales for plug-in cars, despite billions of dollars of loans, grants and consumer subsidies offered by governments in recent years to promote the fledgling sector.
Nissan sold fewer than 12,000 Leafs in the first half of this fiscal year, up 11 per cent on last year, but tracking below its goal of selling 40,000 of the cars for the full year, Andy Palmer, Nissan’s executive vice-president, told the Financial Times.
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