Bloomberg is launching an iTunes-style portal for applications to allow clients and outside developers to incorporate their own software into the group’s financial data terminals and sell it to Bloomberg’s roughly 315,000 subscribers.
Competitors from Thomson Reuters to Markit have launched similar platforms for outside applications, but Bloomberg’s move is unusual for the market leader, which has long been seen as having a more closed system.
The Bloomberg App Portal will launch today after more than a year of testing with applications from more than 40 developers. It will allow the private company to add content, take a cut of revenues generated by application sales and keep users glued to its terminals for more of their working day.
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