Growing interest in Latin America as a region in which to invest has presented its business schools with an opportunity – a chance to use their knowledge of the region’s markets and business practices as a marketing tool. Now, the question is how quickly these schools can start competing for applicants on the global stage.
外界對(duì)投資拉美地區(qū)的興趣增加，為該地區(qū)商學(xué)院帶來(lái)機(jī)遇——它們可以利用自身對(duì)本地區(qū)市場(chǎng)和商業(yè)慣例的了解進(jìn)行營(yíng)銷。如今的問(wèn)題是，拉美地區(qū)的商學(xué)院能以多快的速度登上全球舞臺(tái)，與其他地區(qū)商學(xué)院爭(zhēng)奪生源。
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