When South Korea swore in its first female president, Park Geun-hye, last month, the proceedings included a speech calling for North Korea to abandon its nuclear ambitions, a 21-gun salute, and a performance of Gangnam Style by Psy, the country’s rap sensation whose YouTube video for the song was not only the first to reach more than one billion views but also a hyper-efficient conduit for introducing Korean style (or, at least, the styles of the Gangnam shopping district) to the rest of the world.
不久前，當韓國首位女總統樸槿惠(Park Geun-hye)宣誓就職時，整個就職典禮中既有呼吁朝鮮放棄其雄心勃勃核計劃的演講，也鳴放了21響禮炮，還有該國Rap明星樸載相(Psy)現場演唱《江南Style》(Gangnam Style)的助興。他演唱的《江南Style》不僅成為YouTube網站上首個點擊率超億的視頻，而且成為向全球推介韓國時尚生活（抑或說至少是江南購物區的時尚風）最行之有效的手段。
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