China is a land of opportunity – and a minefield of risks. That was all too clear again on Saturday when Chinese health officials ordered a recall of some milk shipments from Fonterra, the New Zealand dairy co-operative that listed its shares last November. Fonterra found traces of a harmful bacteria in some products; among the banned items is whey protein used to manufacture infant milk formula. A series of food scares has left Chinese consumers sensitive over food safety. Reputation is central to the ability of one food company to gain share over another.
中國(guó)是機(jī)遇之地，同時(shí)也布滿了風(fēng)險(xiǎn)。上周六，當(dāng)中國(guó)質(zhì)檢官員要求新西蘭恒天然乳業(yè)合作集團(tuán)(Fonterra)召回某些批次的乳制品時(shí)，這種風(fēng)險(xiǎn)再次顯露無疑。去年11月上市的恒天然檢出某些產(chǎn)品中含有有害細(xì)菌；被禁的產(chǎn)品包括用于制造嬰幼兒奶粉的乳清蛋白粉。一系列食品丑聞讓中國(guó)消費(fèi)者對(duì)食品安全非常敏感。聲譽(yù)對(duì)一家食品公司從同行那里奪取市場(chǎng)份額的能力非常重要。