HTC, the struggling Taiwanese smartphone maker, is hoping to make its comeback against Apple and Samsung with a new flagship phone.
The Android-powered HTC One (M8), launched yesterday at simultaneous events in New York and London, features an all metal body and innovations including dual rear-facing camera lenses capable of capturing images in depth, and an array of smart sensors designed to make the phone easier to use. Cher Wang, HTC’s chairwoman and co-founder, said 2014 would be “HTC’s comeback year. It will be a good year”.
Although HTC’s family of HTC One handsets have generally been well received by reviewers, a series of management and marketing missteps have combined to hold back sales, particularly in the US, HTC’s largest market.
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