DJI, the Chinese maker of remote-controlled “quadcopters” that has led a boom in consumer drones, is looking to raise hundreds of millions of dollars in venture funding at a valuation of $10bn, according to people close to the negotiations.
Its Phantom range of camera-bearing drones has become the market leader thanks to hundreds of videos on social networking sites such as YouTube showing off their high-definition aerial photographs.
The Shenzhen-based company also hit the headlines in January when an unmanned Phantom drone crashed into the White House grounds.
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