Apple made its first steps into two huge new markets in 2007. One product would go on to reshape the technology industry, bringing entrenched rivals to their knees and propelling Apple to become the world’s most valuable company. The other has failed to revolutionise much of anything, despite a reboot
in 2010.
The contrasting fortunes of the iPhone and Apple TV were brought into focus on Wednesday by chief executive Tim Cookhimself, as he insisted that — this time — Apple really was serious about transforming television.
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