An Olympics gives a host nation an opportunity to promote itself as an investment destination to foreign companies. Brazil’s task is more difficult than most, despite such prime assets as samba, Pelé and a market of 200m people. The performance of earlier investments resembles that of the girl from Ipanema’s attitude to admirers: indifferent.
奧運(yùn)會給了主辦國一個(gè)推介自身作為外國企業(yè)投資目的地的機(jī)會。盡管擁有桑巴、貝利(Pelé)和2億人口的市場等優(yōu)質(zhì)資產(chǎn)，但巴西的任務(wù)仍比多數(shù)主辦國更為艱巨。早些時(shí)候的投資的表現(xiàn)就像巴西歌曲《依帕內(nèi)瑪姑娘》(The Girl From Ipanema)中的姑娘對傾慕者的態(tài)度：無動于衷。
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