The rise of rental over ownership has had subtler effects in retail than in some industries, but can be seen in evolving sales strategies and even how retailers and developers lay out shops and new malls.
Sparked by a new type of consumer demanding convenience and immediacy, executives and analysts are anticipating a wave of change to business models.
Nearly one in five UK consumers would be interested in renting clothes from their favourite retailer, according to research by Westfield, which owns two of London’s biggest shopping centres and is about to start building a third.
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