In an algorithm-driven world where data is king, one mis-step can lead to a royal mess. Netflix discovered this in 2009 when it released anonymised movie reviews penned by subscribers. By crossmatching those snippets with reviews on another website, data sleuths revealed they could identify individual subscribers and what they had been watching. A gay customer sued for breach of privacy; Netflix settled.
在一個(gè)以數(shù)據(jù)為王的算法驅(qū)動(dòng)的世界里,一個(gè)失誤可能導(dǎo)致一場大混亂。Netflix在2009年發(fā)布由訂戶撰寫的匿名電影評(píng)論時(shí)發(fā)現(xiàn)了這一點(diǎn)。通過將那些簡短評(píng)論與另一個(gè)網(wǎng)站上的評(píng)論進(jìn)行交叉比對(duì),數(shù)據(jù)偵探發(fā)現(xiàn)他們可以識(shí)別個(gè)人訂戶和他們?cè)诳吹膬?nèi)容。一名同性戀客戶起訴該公司侵犯隱私;Netflix與其達(dá)成了和解。