Germany’s Porsche will open its first factory outside of Europe next year, in a marked departure from the 90-year-old luxury brand’s practice of building its cars close to its storied Stuttgart home.
A small assembly line in Malaysia will be set up to serve the Asian country’s growing number of Porsche enthusiasts, who are currently forced to pay almost double for imported sports vehicles, due to high tariffs and taxes.
The move by the VW-owned marque comes five years after the brand started to produce its Cayenne SUV in Slovakia, weakening its “Made in Germany” marketing slogan.
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