Temu has stopped shipping low-cost items from China to sell directly to US consumers, as the Chinese ecommerce company overhauls its business model in response to the Trump administration’s tariffs.
Sales on Temu’s US marketplace — which sells households goods ranging from phone chargers to silicone toilet brushes — will now all be fulfilled from US-based sellers, rather than Chinese sellers, it said on Friday.
The company, which has been building a network of sellers in the US for more than a year, added that it was actively recruiting more merchants in the country. However, the decision to move away from Chinese sellers means its US business could shrink significantly as a result.
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