It is unusual for a coffee shop opening in New York to make headlines around the world. The Chinese chain Luckin Coffee’s American debut earlier this summer is the culmination of an extraordinary turnaround story for a brand that had a fall from grace in the same city. But it has also garnered attention for what it says about the rising competitiveness of Chinese brands that leverage their country’s supply chain and manufacturing prowess to undercut western rivals.
一家咖啡店在紐約開業(yè)的消息成為全球頭條新聞，實屬罕見。今年夏初，中國連鎖咖啡品牌瑞幸咖啡(Luckin Coffee)在美國的首家門店開張，使這個曾在紐約聲名掃地的品牌的非凡逆轉故事達到高潮。然而，這件事也因其展現(xiàn)出的中國品牌競爭力不斷提升而備受關注，這些品牌利用本國的供應鏈和制造實力，以低于西方競爭對手的價格搶占市場份額。
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