Personalisation and the battle for customers’ attention
在人工智能的時(shí)代，如何利用個(gè)性化來服務(wù)越來越挑剔的客戶？
Today’s technology allows companies to build and maintain relationships with all their customers, but must carefully balance data collection and privacy
當(dāng)今的技術(shù)使公司能夠與所有客戶建立并保持聯(lián)系，但必須謹(jǐn)慎平衡數(shù)據(jù)收集與隱私之間的關(guān)系。
Personalisation is nothing new. As with the old days of retail banking — when a bank manager saw clients in person and took time to become familiar with their circumstances — it is about building a relationship with customers.
個(gè)性化并不是什么新鮮事。就像過去的零售銀行業(yè)務(wù)一樣——當(dāng)銀行經(jīng)理親自見客戶并花時(shí)間了解他們的情況——這是與客戶建立關(guān)系的過程。
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