When I tried to market a “popular book on economics” to publishers a few years ago, it was a hard sell. They thought such a book was an oxymoron. Economics was perhaps worthy, certainly boring. Economists, they thought, were people who talked about whether interest rates would go up or down even though they did not know.
幾年前，我試圖把一本“經(jīng)濟(jì)學(xué)暢銷書”推介給出版商，結(jié)果發(fā)現(xiàn)難度很大。出版商認(rèn)為，這樣的書包含著自我矛盾。經(jīng)濟(jì)學(xué)或許有價(jià)值，但它一定是枯燥乏味的。在他們的心目中，經(jīng)濟(jì)學(xué)家是那些盡管不知道答案、卻在那里討論利率是升是降的人。
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