So, how was it for you? The last set of board meetings I have attended have all been about the likely outcome for 2009 – and the prospects for next year. Mostly, there is a sense of relief that an annus horribilis is almost over, and a modest hope that the future will be brighter. Inevitably, the projections for 2010 have been in essence financial budgets: a set of estimates about how sales, profits and so forth will unfold in the next 12 months. Very dry stuff – and hardly inspirational.
你們情況如何？我最近參加的一系列董事會會議，議題都是2009年可能的結果以及對明年的預期。大多數情況下，人們都有一種松了口氣的感覺——多災多難的一年即將過去，同時謹慎地期望未來會更美好。無可避免的，對2010年的預測本質上都是些財務預算：一系列對未來12個月銷售、利潤等情況的估計。非常枯燥——沒有多少鼓舞人心之處。
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