Ford starting asking its prospective US customers in the mid 1980s: “Have you driven a Ford lately?” For 13 consecutive years, their answer was increasingly likely to be “no” as it lost market share. Fast forward to today when Ford again trounced earnings expectations, the most profitable third quarter in the company’s 107-year history while gaining?two?points?of?share since 2008.
從上世紀(jì)80年代中期開始，福特(Ford)就開始問其潛在美國(guó)客戶：“你最近開過福特汽車嗎？”連續(xù)13年來，隨著公司市場(chǎng)份額逐年下降，客戶的回答越來越傾向于“沒有”。快進(jìn)至今天，福特再次擊敗了業(yè)績(jī)預(yù)期，實(shí)現(xiàn)了公司107年歷史上利潤(rùn)最高的第三季度收益，同時(shí)市場(chǎng)份額自2008年以來增長(zhǎng)了兩個(gè)百分點(diǎn)。
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