Han Jiaojiao’s breath forms a white cloud as she inspects the smartphones under the glass counter. But the young insurance agent is not troubled by the lack of heating in the handset shop in Gaoliying, a rural town just outside Beijing, on this freezing night.
She ignores the international brands in favour of a sleek white smartphone from Gionee, a Chinese group.
Millions of Chinese consumers are doing the same. They are opting for local brands over international counterparts, robbing Samsung, Appleand other global names of their dominance just as Chinese smartphone sales are soaring and the country is set to surpass the US as the world’s largest smartphone market.
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