So near, Sony, yet so far. The market logic was clear enough: if Panasonic and Sharp, its two lossmaking rivals, managed to pleasantly surprise with operating profits, surely the one outfit bold enough to still bet on a full-year net profit by March could blow them out of the water. Sony’s operating loss thus landed more like the splat of an exploding water balloon.
對索尼(Sony)而言，目標(biāo)看起來是這么近，其實卻是那么遠。此前，投資者對待這家公司的邏輯是很清楚的：如果競爭對手松下(Panasonic)和夏普(Sharp)都能夠扭虧為盈，實現(xiàn)營業(yè)利潤，給投資者帶來驚喜，那么，曾經(jīng)大膽預(yù)測全年（截至今年3月）將實現(xiàn)凈利潤的索尼肯定會比它們更勝一籌。正因如此，索尼最新報出的營業(yè)虧損，讓投資者跌破了眼鏡。
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