Samsung Electronics has become the first global mobile computing company to launch a smartwatch, leaping ahead of rivals Apple, Google and Microsoft in the ”wearable technology” market

The South Korean company’s Galaxy Gear smartwatch works as a “companion” to a Samsung smartphone, allowing users to check emails, receive texts, -listen to music and take -pictures. The smartwatch, launched simultaneously yesterday in Berlin and New York, will go on sale in 149 countries this month priced at $299.

As Apple’s main rival in the smartphone market, Samsung is hoping that by being the first to launch a product in the wearable technology area it can overcome its reputation as a fast -follower. Apple is preparing to launch its iWatch next year and Google is experimenting with limited production of its Glass headset.