The idea of successful entrepreneurs as missionaries rather than mercenaries was conceived, like so many recent business ideas, in the glassy offices of Kleiner Perkins Caulfield & Byers, the Silicon Valley venture capital firm. It was first presented to the wider world by Randy Komisar, a Kleiner partner, in his 2000 book, The Monk and The Riddle: The Art of Creating a Life While Making a Living.
與近年許多商業觀念一樣，成功創業家是“傳教士”而非“雇傭兵”的觀念，是在硅谷風險資本公司凱鵬華盈(KPCB)的玻璃辦公室里出爐的。凱鵬華盈合伙人蘭迪?科米薩(Randy Komisar)在其2000年出版的《僧侶與謎語：一位硅谷企業家的創業智慧》(The Monk and The Riddle: The Art of Creating a Life While Making a Living)一書中，首次向外界介紹了這種觀念。
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