In the fantasy online game world, role-playing is fun. Online retail, however, is not play time. It is an expensive business. Tencent, the $147bn Chinese internet company with exposure to both areas, has decided to get more serious about ecommerce by paying $215m in cash for a 15 per cent equity stake in another online retailer, JD.com. This comes ahead of the latter’s upcoming listing in the US; Tencent will then buy another 5 per cent.
在奇幻的網(wǎng)絡(luò)游戲世界，角色扮演很好玩。網(wǎng)絡(luò)零售則并非游戲，而是一類需要很高投入的業(yè)務(wù)。在這兩個領(lǐng)域都有涉足的騰訊(Tencent)決定在電商領(lǐng)域加大投入，斥資2.15億美元收購另一家網(wǎng)絡(luò)零售商京東商城(JD.com)15%的股權(quán)。這項交易恰逢京東商城即將在美國上市；京東上市時，騰訊還將進一步認購5%的股份。作為一家中國互聯(lián)網(wǎng)企業(yè)，騰訊的市值已達1470億美元。
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