On a visit to Russia in 1997, Renault’s then chief executive, Louis Schweitzer, was discomfited to discover that the locally made, $6,000 Lada was outselling his company’s more showy, expensive cars by a considerable margin. Five years later, Renault unveiled its $6,000 no-frills Logan. Designed though it was for emerging markets, the Logan sold so well in prosperous western Europe that Renault launched a line of low-cost vehicles that today constitutes nearly half its global sales.
書名：Frugal Innovation: How To Do More With Less，作者：納維?拉德友(Navi Radjou)和賈伊迪普?普拉胡(Jaideep Prabhu)
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