Was banking ever cool, I ask a 50-something investment banker. His eyes glaze over as he recalls the halcyon years of the 1990s. Deals were booming, finance was abuzz with the “greed is good” mantra from the 1987 film Wall Street, and saying if you were an investment banker you “could get you as many dates as you liked”.
Those glory days lasted until the early 2000s when suddenly hedge fund and private equity managers were the cool kids on the block. And then came the financial crisis. Bankers were lambasted for their role in the crash in terms usually reserved for estate agents, parking attendants and Somali pirates.
But now, eight years on, something funny seems to be happening. Is banking becoming cool again?
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