Ikea has become the latest big-name retailer to radically overhaul its sales strategy in the face of online competition, launching a test to sell its flat-pack furniture through big ecommerce websites amid a fall in visitors to its out-of-town outlets.
面對線上競爭，宜家(Ikea)成為了最新一家徹底轉變銷售策略的大牌零售商。在通常位于郊區的門店客流下滑之際，宜家啟動了一項測試：通過大型電子商務網站來出售其平板包裝式家具。
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