When Scott Norton and Mark Ramadan were undergraduates at Brown university in Rhode Island a decade ago, they were horrified not by the 2008 financial crisis but by Heinz tomato ketchup. The bright red sauce was so common in shops and kitchens round the world that it seemed it would be there forever. “At the centre of supermarkets were all these classic American brands that hadn’t evolved in 70 years,” recalls Mr Norton.
十年前，當斯科特?諾頓(Scott Norton)和馬克?拉馬丹(Mark Ramadan)還在美國羅德島布朗大學(Brown University)念本科時，他們并未對2008年金融危機感到恐懼，倒是亨氏(Heinz)番茄醬有點嚇到他們了。這種鮮紅色的醬汁在世界各地的店鋪和廚房中是如此常見，以至仿佛它們永遠不會消失。諾頓回憶道：“超市正中央總是堆放著這一經典美國品牌，70年都沒變過。”
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