The rise of China and ecommerce are two dominant concerns that consume the minds of luxury watchmakers’ chief executives. The sector has often struggled to keep up with either.
These themes have converged this year as several brands have sought to tap into this huge Asian market through JD.com, China’s answer to Amazon and one of the country’s two biggest ecommerce sites.
Partnerships with the platform give brands access to a vast online retail marketplace — valued at Rmb7.18tn ($1tn) by China’s commerce ministry— that is also one of the world’s most digitally engaged.
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