When I was younger, I chaired a discussion about new opportunities to sell products and services to older consumers. With the population ageing, the panellists predicted a rise in orders for large-print restaurant menus. There would be growing demand for cruise ships with easy-to-open door handles.
They were exciting times for those hoping to attract a large, affluent, time-rich group of consumers.
Now that I have reached the age we were talking about, I am not interested in these carefully-directed products. Companies dedicated to the needs of baby boomers — those born between 1946 and 1964 — hold no particular attraction for me.
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