In the early 1980s, Volkswagen chair Carl Hahn dispatched his engineers to start manufacturing VW’s boxy Santana sedans in Shanghai. Defending the decision, the boss told his top lieutenants in Wolfsburg that Volkswagen could achieve great things in China “if we could tap into its huge potential, surpassing those we made in other countries”.
1980年代初，大眾汽車(chē)(Volkswagen)董事長(zhǎng)卡爾?哈恩(Carl Hahn)派遣工程師開(kāi)始在上海生產(chǎn)大眾四四方方的桑塔納(Santana)轎車(chē)。在為這一決定辯護(hù)時(shí)，這位老板在沃爾夫斯堡告訴他的高級(jí)副手，“如果我們能夠挖掘那里的巨大潛力”，大眾能在中國(guó)取得巨大成績(jī)，“超越我們?cè)谄渌麌?guó)家所取得的成績(jī)”。
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